Author: C.RoAch

Our client Jimmy Gomez won the special election to replace Xavier Becerra’s seat in California’s 34th Congressional District!

Solidarity Strategies played an important role in helping elect the new Congressman in this close race. Our president, Chuck Rocha, flew out to the district this week to help the campaign on the ground. From preparing door hangers to creating an effective communications strategy, Chuck was at the campaign office with hundreds of volunteers working to ensure victory.

In the last 48 hours of the campaign, we contacted over 30,000 voters via phone calls and text messages. This strategy was key to Jimmy’s victory in a district that has had four different elections in the past few weeks. Solidarity’s approach was to inform, engage, and mobilize these fatigued LA area voters to increase turnout.

Now more than ever, we need progressive leaders like Jimmy Gomez to represent our community in Congress. Solidarity Strategies looks forward to continue working with candidates that represent our values and community. Congrats to Jimmy, his family, his campaign team, and all those that played a role in this election!


In Solidarity,

Solidarity Strategies

Dear Sisters and Brothers,

The Solidarity Strategies team had a crazy busy week! We are so fortunate to be involved in really great projects and be connected with amazing people. Below are some highlights and reminders for great events in the days to come!


On TUESDAY, our President, Chuck, and Vice President, Vanessa, taught a room full of future campaign managers as part of the Democratic Congressional Campaign Committee University in their efforts to prepare the best campaign staff for the 2018 cycle. Chairman Ben Ray Lujan, House Leader Nancy Pelosi, and Congressman James Clyburn, also spoke to energize these new leaders. Sign up here as there will be trainings in cities across the country!

On WEDNESDAY, our Creative Director, Luis, spoke at the “Impact of DACA in Higher Education” panel as part of the Hispanic Association of Colleges and Universities (HACU) Act on the DREAM Summit. The panel also included Thomas Saenz, President of MALDEF, and Andrew Sund, President of St. Augustine College. Luis, who is a DACA recipient, spoke about the huge challenges and uncertainties DREAMers and DACAmented students face when applying and attending college.

YESTERDAY, VP Vanessa was at Campaign & Elections’ Campaign Tech Conference as a panelist. On “The Impact of Visual Marketing for Campaigns” panel, Vanessa spoke about the success of Bernie Sanders’ messaging, which included simple visual designs and text, authentic communication between candidates and voters, and the need for campaign messaging that is culturally competent and conscious of the diversity among minorities.

TONIGHT, we’re kicking off Washington Correspondents Weekend with Our Voices: Celebrating Diversity in Media, a reception held by Voto Latino and The Young Turks. Chuck is a host, so keep an eye out for his cowboy hat!

TOMORROW, we hope to see you all out on the National Mall for the Peoples Climate March! We will be at the Latinos Unidos event at Navy Memorial at 9am to kick off the march with local mariachi band Los Gallos Negros, so come join!

NEXT TUESDAY, we are proud to sponsor Latino Victory’s #LatinoTalks2017. Join us May 2nd, in celebrating the community’s resilience and strength. Buy your ticket here!

ARE YOU TIRED YET? WE ARE. Please call Chuck and tell him to give us Monday off…

~Team Solidarity

Dear Sisters and Brothers,


We are proud to announce we have received SIX Pollie Awards last night!


Chuck Rocha, President and Founder of Solidarity Strategies, and Luis Alcauter, our Creative Director,  traveled to Huntington Beach, CA this week to attend the  American Association of Political Consultants (AAPC) Conference.


We had a busy election cycle and are honored to have been recognized for our mail, phone, and digital services.


Solidarity Strategies won awards in the following categories:


  • Best Direct Mail – President
  • Bernie Sanders for President WA
  • Best Direct Mail – Public Affairs
  • Best Direct Mail – Independent Expenditure Campaign – US. House of Rep.
  • Latino Victory Fund for Darren Soto
  • Best Use of Internet Radio
  • Latino Victory Fund for Darren Soto
  • Best Automated Call – Local
  • Chuck Rocha for DC Delegate
  • Campaign Excellence Award – Local Campaign Manager of the Year
  • Al Jabbar in Jose Moreno for City Council in Anaheim, CA



The Pollie Awards are the most prized and sought-after awards in the political communications and public affairs industries, with Esquire magazine dubbing the Pollies “the Oscars of political advertising.” Every entry – whether submitted by a large consulting company or an individual consultant – is considered equal in competing for honors of excellence.


We are most proud of the Campaign Excellence Award for Local Campaign Manager. This was received for the Anaheim City Council race in California for Jose Moreno, a Mexican immigrant who obtained citizenship through the Reagan amnesty. Al Jabbar, a Muslim immigrant, managed his campaign, which was successful by 44 votes despite being outspent in a ratio of 15:1.

As one of the very few Latino-owned and operated firms, we are especially excited to be recognized for our work amongst our peers. It is an honor to be recognized among consultants nationwide, of all political affiliations, and levels of campaigns. We appreciate all our supports and clients us in the last seven years of our firm’s existence for giving us an opportunity to do the work that we do.



Viva la Resistencia,

Solidarity Strategies



The Awards took place in Nevada and were attended by over 300 guests. Chuck Rocha & Vice President Vanessa Moyonero took home the most by any firm in Las Vegas that night.

Solidarity Strategies won in the following categories:

Best Use of Terrestrial Radio Targeting – Democracy for America

Best Door Hanger – Bernie 2016

Best Lit Piece – Bernie 2016

Best Mail Piece for Public Affairs Issue Advocacy Campaign – NCLR

Best Automated Phone Call – Chuck Rocha for DC delegate

Best Overall Use of A Telephone Town Hall – EMILY’s List

The Reed Awards recognize excellence in campaign management, political consulting and political design. It is an honor to work in this field and more so to be recognized for our work and accomplishments!


This is our 3rd year at the C&E Reed Awards, winning in some familiar categories. Though we were also recognized for our work in radio targeting & the advocacy community.

Our entry pieces cover the gambit of services our progressive firm provides for political campaigns and nonprofit organizations; two wins were related to our telephone services, two for were Bernie Sanders related Mail Pieces, one was an NCLR GOTV effort and one was a traditional radio ad created for Democracy for America.

As always, we were honored to be a part of the night. We get great pleasure from representing people of color in the consultant community and on the many campaign trails we blaze.  We thank our clients and friends for believing in us and for giving us the opportunity to work on meaningful causes.

Initially Creative Director Luis Alcauter wanted to make a short project with interviews from DREAMers discussing the importance of DACA. Then RoAchMotelMedia entered into the picture and persuaded the Art Director to turn it into a full fledged documentary, or Mini DACA-mentary as they came to call it. And to also release it near Inauguration Day

This new idea formed to tell the story of DACA, while still using the interviews to get across its importance to the many communities it has effected. With the help of United We Dream, Narrated by Luis and featuring interviews from members of CASA and ALAS the dream came together. An educational video about the history of Deferred Action, right up until the day Trump is sworn in.

Discussing the potential downfall of the program at the hands of Donald Trump is handled delicately, as none are aware of how that will turnout. Those interviewed give their best advice on what to do moving forward and expertly get the issues across in the 11 minute 30 second runtime.

The title came from the Dream Act and DREAMers from across the nation of all colors and creeds pursuit of the American Dream
~Team Solidarity