Author: C.RoAch

The news on DACA is devastating for our community and our firm as we are made up of immigrants and children of immigrants. We are heartbroken and disappointed in this administration’s cruel actions. Nevertheless, we cannot and will not allow Trump to break us.


Earlier this week, we were proud to be included in the Reuters article, “Immigrant ‘Dreamers’ – and their bosses – wait anxiously for Trump decision.” Our Creative Director, Luis, spoke about how DACA has benefited him, “It just empowers people to be able to find a job, to get a car, to buy a house, to move around, to contribute to their families.”


We have had several DACA recipients work at our firm and are proud of Luis, Jessica, and Juve who shared their stories on the Hill and continue to speak out. We will continue to fight for all undocumented immigrants until there is a pathway to citizenship for them.

We need you all to act now and help defend our community. Please call your Member of Congress and urge them to support the DREAM Act. For more information on how to help defend DACA, visit the website: to see what events you can attend and how to take action.

Together in this fight,

Solidarity Strategies

This past weekend, our President, Chuck Rocha, and Vice President, Vanessa Moyonero, attended Netroots Nation in Atlanta, GA. We were proud to be able to participate in the Diversifying the Progress Movement panel which covered progressive issues across the board and long term strategies to overcome the lack of diversity within the progressive movement. And Chuck was honored to conclude the conference with the announcement that Netroots Nation will be in New Orleans, next year! If you missed the live announcement, the speech is available on the Solidarity Strategies Facebook page.

Pictured above is the complete panel: Jalisa Washington, Director of the Office of Diversity at the DCCC; Amber Goodwin, Executive Director of the Community Justice Reform Committee; Madalene Mielke, Founder and Principal of Arum Group, LLC; and Jessica Byrd, Founder of Three Point Strategies. You can watch the entire panel here.

We will win as long as we don’t give up.

See you soon,

Team Solidarity


On Tuesday, July 18th, the National Association of Diverse Consultants announced how it will work to elevate the names of consultants of color that are all too often overlooked and connect these consultants with each other in order to work together in the mostly-white field of consulting. As Senior Political Director at Latino Decisions Albert Morales put it, “We know how to fish. The problem is we are often told the lake is private.” Madalene Mielke, founder of Arum Group, made it clear that consultants of color and the LGBTQ community are “not looking for a handout; we have expertise and have been doing this work for a long time.”

President of Solidarity Strategies Chuck Rocha noted that there is still a lot of progress to be made, but thanked organizations like the DNC and the DCCC for making real efforts to diversity. On a more local level, Senior Strategist Carol McDonald of 76 Words spoke about the women, LGBTQ and people of color making their mark in their communities and cities. At every level, these consultants should receive support and mentorship. That’s why the NADC website has created a registry of political consultants, fundraisers, lobbyists, and public relations professionals.
The press conference has already made news, a sign that many are excited about NADC bringing minority consultants together. Thanks to all who could attend the conference this morning and to those who followed along on the Facebook livestream! We look forward to increasing our membership as time goes on and hope you will continue supporting the NADC. If you have not registered yourself or your firm, please do so here to join the listed professionals on the NADC website.


Thanks again,

The National Association of Diverse Consultants & Solidarity Strategies

Our client Jimmy Gomez won the special election to replace Xavier Becerra’s seat in California’s 34th Congressional District!

Solidarity Strategies played an important role in helping elect the new Congressman in this close race. Our president, Chuck Rocha, flew out to the district this week to help the campaign on the ground. From preparing door hangers to creating an effective communications strategy, Chuck was at the campaign office with hundreds of volunteers working to ensure victory.

In the last 48 hours of the campaign, we contacted over 30,000 voters via phone calls and text messages. This strategy was key to Jimmy’s victory in a district that has had four different elections in the past few weeks. Solidarity’s approach was to inform, engage, and mobilize these fatigued LA area voters to increase turnout.

Now more than ever, we need progressive leaders like Jimmy Gomez to represent our community in Congress. Solidarity Strategies looks forward to continue working with candidates that represent our values and community. Congrats to Jimmy, his family, his campaign team, and all those that played a role in this election!


In Solidarity,

Solidarity Strategies

Dear Sisters and Brothers,

The Solidarity Strategies team had a crazy busy week! We are so fortunate to be involved in really great projects and be connected with amazing people. Below are some highlights and reminders for great events in the days to come!


On TUESDAY, our President, Chuck, and Vice President, Vanessa, taught a room full of future campaign managers as part of the Democratic Congressional Campaign Committee University in their efforts to prepare the best campaign staff for the 2018 cycle. Chairman Ben Ray Lujan, House Leader Nancy Pelosi, and Congressman James Clyburn, also spoke to energize these new leaders. Sign up here as there will be trainings in cities across the country!

On WEDNESDAY, our Creative Director, Luis, spoke at the “Impact of DACA in Higher Education” panel as part of the Hispanic Association of Colleges and Universities (HACU) Act on the DREAM Summit. The panel also included Thomas Saenz, President of MALDEF, and Andrew Sund, President of St. Augustine College. Luis, who is a DACA recipient, spoke about the huge challenges and uncertainties DREAMers and DACAmented students face when applying and attending college.

YESTERDAY, VP Vanessa was at Campaign & Elections’ Campaign Tech Conference as a panelist. On “The Impact of Visual Marketing for Campaigns” panel, Vanessa spoke about the success of Bernie Sanders’ messaging, which included simple visual designs and text, authentic communication between candidates and voters, and the need for campaign messaging that is culturally competent and conscious of the diversity among minorities.

TONIGHT, we’re kicking off Washington Correspondents Weekend with Our Voices: Celebrating Diversity in Media, a reception held by Voto Latino and The Young Turks. Chuck is a host, so keep an eye out for his cowboy hat!

TOMORROW, we hope to see you all out on the National Mall for the Peoples Climate March! We will be at the Latinos Unidos event at Navy Memorial at 9am to kick off the march with local mariachi band Los Gallos Negros, so come join!

NEXT TUESDAY, we are proud to sponsor Latino Victory’s #LatinoTalks2017. Join us May 2nd, in celebrating the community’s resilience and strength. Buy your ticket here!

ARE YOU TIRED YET? WE ARE. Please call Chuck and tell him to give us Monday off…

~Team Solidarity